Archive for Popular
Enlightened management.
We have made tremendous progress in recent years in educating managers about the importance of modeling behaviors that engage employees and contribute to the quality of work-life within organizations. While the days of the capricious, vindictive boss are not entirely over, a new generation of managers has grown up valuing teamwork and corporate social responsibility. [...]
Ethical marketing.
Mark Twain once remarked: “Always try to do the right thing. It will surprise a lot of people. And it will astonish the rest.” Doing the right thing is what ethical marketing is all about. It means creating and marketing products that live up to their promises. It means treating customers, vendors, employees and other [...]
Dominos increases ad effectiveness with two-sided messages.
One of America’s favorite foods – pizza and its various derivatives – is in danger of becoming a commodity like salt, sugar, or airline travel. The airwaves are so saturated with commercials from large pizza chains like Pizza Hut, Papa John’s, and Domino’s, consumers see few differences among them. The impression many consumers have is [...]