Archive for Marketing
Top ten free press release distribution services.
Internet businesses, consultants, coaches, service businesses — all have a nearly insatiable need to market their services. “Keeping the pipeline full” is a constant source of worry and an on-going battle. Most businesses wisely use an integrated marketing approach: networking, directory advertising, local and Internet advertising, and participation in various online social networks. One marketing tool that is [...]
Enlightened management.
We have made tremendous progress in recent years in educating managers about the importance of modeling behaviors that engage employees and contribute to the quality of work-life within organizations. While the days of the capricious, vindictive boss are not entirely over, a new generation of managers has grown up valuing teamwork and corporate social responsibility. [...]
Ethical marketing.
Mark Twain once remarked: “Always try to do the right thing. It will surprise a lot of people. And it will astonish the rest.” Doing the right thing is what ethical marketing is all about. It means creating and marketing products that live up to their promises. It means treating customers, vendors, employees and other [...]