Archive for Advertising
Why are customer testimonials so effective?
Some marketing pitches are so over-loaded with testimonials from “satisfied customers,” one wonders if the business is really that good, or if the owner has a long list of friends and family members who are willing to say nice things about the company. In fact, most testimonials do create a favorable impression — that’s why [...]
Dominos increases ad effectiveness with two-sided messages.
One of America’s favorite foods – pizza and its various derivatives – is in danger of becoming a commodity like salt, sugar, or airline travel. The airwaves are so saturated with commercials from large pizza chains like Pizza Hut, Papa John’s, and Domino’s, consumers see few differences among them. The impression many consumers have is [...]
Study shows strong relationship between social media and email marketing.
Back in October after reading a Wall Street Journal story about the demise of email, I asked the following: Is the growing popularity of social networking sites like Facebook and Twitter slowly killing off email as an effective marketing tool? “Death of email” articles like the one from the Journal assume that two methods of [...]